AMC Theatres goes full crypto
The American movie theaters chain AMC Theaters in addition to Bitcoin will also introduce Ethereum, Litecoin and Bitcoin Cash as a payment method for tickets by the end of 2021. This was announced by the CEO of the company, Adam Aron.
Cryptocurrency enthusiasts: you likely know @AMCTheatres has announced we will accept Bitcoin for online ticket and concession payments by year-end 2021. I can confirm today that when we do so, we also expect that we similarly will accept Ethereum, Litecoin and Bitcoin Cash. pic.twitter.com/uKcFyQotoJ— Adam Aron (@CEOAdam) September 16, 2021
The initiative aims to boost sales amid the coronavirus pandemic and AMC's losses, which totaled $344 million from March to June 2021.