Ubisoft to develop blockchain games based on 'play-to-earn concept'

The video game company Ubisoft plans to invest in blockchain startups and create their own projects based on the play-to-earn concept. The CEO of the company Yves Guillemot said this during a call on the results of the first half of the 2021/22 fiscal year, writes IGN.

On October 28, the French company published its financial report, which noted that Ubisoft is currently actively studying blockchain technology.

"Ubisoft has been exploring blockchain since the early development of the technology, supporting and learning from the ecosystem through initiatives like its Entrepreneurs Lab start-up program and the Blockchain Game Alliance as a founding member. This long-range exploration ties in with Ubisoft’s constant search for innovation and new ways to empower players as true stakeholders of its worlds. It also gives Ubisoft the perspective to reflect on the best ways to overcome blockchain’s initial limitations for gaming around sustainability and scalability," stated in the document.

Ubisoft CFO Frédérick Duguet confirmed Ubisoft both wanted to invest in companies working with blockchain and create its own blockchain games. Duguet also called blockchain technology a "revolution." He noted that the company can use it to monetize its games.

"[Blockchain] will enable more play-to-earn that will enable more players to actually earn content, own content, and we think it's going to grow the industry quite a lot," Duguet said. "We've been working with lots of small companies going on blockchain and we're starting to have a good know-how on how it can impact the industry, and we want to be one of the key players here," mentioned Duguet during the call.

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